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Information-hub/Trademarks/What is a Trademark

What is a Trademark

A Trademark is a sign that distinguishes goods and services from those of competitors. It can consist of words, logos or a combination of both and are often used as a marketing tool to recognise products or services.


The vast majority of goods and services are covered by 'ordinary' trademarks. These marks function to indicate the trade origin - they link the owner of the mark to the goods or services, and the goods or services to the owner.​


How long do they last


A Trademark remains in force indefinitely just as long as the Trademark is renewed every 10 years.


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