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Information-hub/IP Valuations/Value versus price

Value versus price

The value of an IP asset (in this case a patent) ultimately forms the basis for negotiating a price with a licensee or buyer, but does not necessary mean it’s the final price paid.

Value and price are often not equal. For example, should a buyer seek to gain a monopoly and the only way to do it is by purchasing your IP asset, then the individual value (benefit) to the buyer would be higher than its market value.

Likewise, if you are desperate to sell your IP and or have no hope in commercialising it yourself, the buyer could seek to capitalise on this and look to pay the lowest price possible.

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