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Should you Trademark
It really depends on your circumstances.
For example…. if you have not developed your product or service or don’t have the resources to employ a professional, the question we would ask is - ‘what do you hope to achieve ?’ What’s is the point in registering a Trademark when there is no hope or intention to commercialise it.
Likewise, if you have commercially developed your product or service, can employ a professional and have the resources to commercialise its potential, then a Trademark to protect your brands future is incredibly valuable.
Whilst a Trademark is not essential for the sale of a product or service, they are essential if you protect your brand, wish to license, sell your IP rights or raise funding. Very few potential licensees, buyers and investors will support a project or pay the asking price without a legal right that creates a competitive advantage.