Information-hub/Trademarks/Legal requirements to register a Trademark
Legal requirements to register a Trademark
In the UK and EU, a Trademark must be distinctive enough to identify one particular company or person and consists of :
A combination of any of the above.
A Trademark cannot :
Be similar to a Trademark of another business that sells the same goods or services.
Be offensive, for example contain swear words or pornographic images
Describe the goods or services it will relate to, for example the word ‘cotton’ cannot be a Trademark for a cotton textile company
Be misleading, for example use the word ‘organic’ for goods that are not organic
Be too common and non-distinctive, for example a statement like ‘we lead the way’
Be just a generic shape associated with your business, for example if you sell apples you cannot trade mark the shape of an apple
Make use of national flags you do not have permission to use or make use of official emblems or hallmarks, for example coats of arms